Case studies
Things I've built with local businesses
Three very different businesses, and three different ways of working together.
WebsiteHome salon
A home salon gets its own front door online
The situation
A salon run from home, with lovely regular clients but nowhere to send new ones. Prices, opening times and bookings all lived in messages and word of mouth.
What I did
I designed and built a warm, mobile-friendly website that sets out the treatments, shows off the work and makes it obvious how to book. It feels like walking into the salon, which was the whole idea.
How it runs
The site is simple enough to keep up to date, so the salon can change prices and hours whenever it needs to.
The pages I built
WelcomeTreatmentsGalleryHow to bookContact
Sample of the welcome words
“Come as you are. Leave feeling like yourself, only better. Relaxed, friendly appointments in a comfortable home salon.”
Handmade corsages for your Mehndi
Shop now
WebsiteInstagram ad campaignHandmade accessories
A corsage business gets a colourful new home online
The situation
This business makes faux flower corsages by hand, to order, for Mehndi celebrations and other functions. Every set is made to suit, in pinks, oranges, pastels and more, and it needed a home that showed off that colour.
What I did
I built a multi-page website with a page for each style of band, clear pricing for every set size, delivery information and an easy way to get in touch. Then I created an Instagram ad campaign to bring people in from just the right audience.
How it runs
The website and the ads work together, so someone who stops on a post lands somewhere that makes ordering simple.
The website
WelcomePearl BandSnap BandDeliveryContact us
Sample ad wording
Matching corsages for the whole Mehndi partyHandmade to order in your colours. Pearl bands and snap bands, sets of 5 to 20. Tap to see the colours.
Live webinarTickets on sale now ADMIT ONE
Places are filling up. Grab your ticket here.
Products & workflowsWhatsApp ad campaignTutoring
A tutoring business puts webinar tickets on autopilot
The situation
This client is a tutoring business that runs webinars, and needed a smooth way for parents to buy a place without a string of back-and-forth messages.
What I did
I set up the webinars themselves and built the ticket-buying process, so a parent can book a place and be registered without anyone lifting a finger. I then created a WhatsApp ad campaign to let families know when the webinars were on.
How it runs
This is the way I enjoy working most. I create the product and the workflow, then it can be looked after by the client or by me, whichever suits them best.
How a parent buys a place
See the webinar→Buy a ticket→Get registered→Joining details arrive
Sample WhatsApp ad wording
Our next webinar is open for bookingTap to see the date and grab your place. Tickets are quick to buy and joining details come straight to you.